Introducing Push the Herd
We are a contemporary non profit organization dedicated to optimizing sustainable bike share mobility while providing income earning options for underemployed people in NYC.
The Product
Focuses on optimizing Citibike availability in New York City through Strategic bike repositioning.
Utilizes underemployed and ensure consistent bike availability at station.
Enhances the efficiency and reliability of Citibike, boosting user satisfaction and ridership.
Provide stable employment opportunities for individuals facing economic instability.
How we Sustain
Push The Herd is a New York–based initiative (operating as a nonprofit) focused on optimizing Citi Bike service through smarter, data-driven rebalancing. The goal? To ensure bikes are available when and where people need them, especially during peak hours, improving user trust and fostering sustainable transportation.
Who We Serve
Our community includes everyday Citibike riders, visionary city planners and transit authorities, purpose-driven employers seeking ESG-aligned partnerships, and nonprofits supporting migrants and underserved populations.
-
Smarter Rebalancing
We use real-time data analytics to predict demand and strategically reposition bikes.
-
Employment Opportunities
Employ underemployed works for bike distribution, offering stable jobs and promoting economic equity.
-
Better Experience
Improve the reliability of the bike share system to reduce user frustration, boost ridership, and support sustainable urban transportation.
-
Sustainable Operation
Operate as Non profit funding activities through partnerships with bike-sharing operators, municipalities, and grants to reinvest in community impact.
“Behind every bike we place is a person given a chance a normal employee, an underemployed New Yorker finding purpose. Our work proves that a smarter city is also a more compassionate one.”
